ImagineAR sign a $10 million deal to push a blueprint for immersive tourism services
XR is growing, and so are its use cases. While here at XR Today, we discuss at length use cases like healthcare and heavy industry; for example, plenty of other professional sectors are experimenting with emerging XR benefits.
One of these sectors is tourism, and augmented reality firm ImagineAR recently inked a $10 million Design and Project Installation Agreement with Ontario real estate developer Mr J Grewal to deliver a 25,000-square-foot immersive experience centre in Niagara Falls, Ontario.
ImagineAR is developing the project under its Framedays subsidiary, which will facilitate the creation of immersive attractions, AR racing, VR Gaming, and Mixed Reality experiences to boost regional tourism.
Grewal explained:
An immersive center inside a hotel transforms the guest experience from a simple stay to a journey of discovery, blending technology, culture, and entertainment seamlessly. In Canada, where travelers seek both adventure and authenticity, this innovation allows hotels to offer curated, interactive experiences that not only enhances guest satisfaction but also drives longer stays and repeat visits, making it the future of hospitality.
Moreover, the leaders of this agreement will also provide on-site support, software development, and 24/7 mobile app guest support.
The Niagara Falls XR tourism programme will continue to receive support via ImagineAR’s “AR-AI” (Augmented Reality-Artificial Intelligence Integrated Revenue) business model, which aims to drive scalable revenue over time for its tourism hotspots.
The Future
The Niagara Falls XR centre is due to debut its immersive experiences later this year; ImagineAR names this a “blueprint” for deploying similar constructions in other regions.
Grewal also added:
We have already expressed interest to open two more locations, and we are currently in discussions to open our 2nd immersive center in Ontario with much larger square footage.
“This partnership is a transformative milestone,” noted Alen Paul Silverrstieen, CEO of ImagineAR.
Silverrstieen expressed that Niagara Falls’ tourist base “provides the ideal stage to showcase how AR/AI can redefine experiential entertainment,” and ImagineAR securing its $10 million contract “accelerates” the adoption of ImagineAR’s AR-AI model.
“This is just the beginning of our vision to make immersive AR/AI a staple of global tourism,” Silverrstieen said in closing.
Quelle:
